“I send quite a few cards when I’m on vacation. As a child I collected stamps and joined a stamp club,” says Veronica Ballart Lilja, who designed the summer stamps, Celebration time!.
The key concepts for the assignment from Sweden Post Stamps were ‘celebration’, ‘elegant’, ‘imaginative’ and ‘summer’.
“This made me think of motifs related to celebrations and different ways of sending greetings, such as sending a message in a bottle,” she says.
Her original illustrations in pencil and watercolor were in A4 format and were shrunk after being scanned. She says the process was not very difficult, but this was the first time she designed images for a stamp-size format.
Veronica Ballart Lilja lives in Barcelona, which is where she completed her education. She studied graphic design for four years at IDEP.
She is now debuting as a stamp designer for Sweden Post. Other clients include the Spanish fashion chain ZARA, the NK department store, ICA, Nelly Magazine, Sofo magazine, Zeta, Swedish Society for Nature Conservation and Plaza Kvinna.
“I have also displayed some of my work in a public forum. There was an exhibition at Scandic Grand Hotel Central in Stockholm where I had the opportunity to exhibit watercolors, illustrations and memorabilia from my travels,” says Veronica Ballart Lilja, who intends to send her first postcard with her own stamps to her grandfather.